Inspiration Article
How we’re reducing carbon emissions and racing to net zero
How we’re reducing carbon emissions and racing to net zero
Our passion for paint and colour is matched only by our commitment to colouring people’s lives and reducing our environmental impact. The way we see it, the beautiful colours in the Dulux Heritage collection will never stand the test of time if the earth doesn’t either. That’s why we’re taking a brighter approach to the way we do business. We’re determined to not only help you decorate your home but make a positive difference to our communities and minimise the impact on our collective home.
Our sustainability goals
We’ve set science-based, environmental sustainability targets to halve our carbon emissions across our entire supply chain by 50% by 2030, using a 2018 baseline (Climate change | AkzoNobel). We’re making progress, and AkzoNobel has already reduced this impact by 9% (Annual report | AkzoNobel).
Dulux Heritage uses only the finest raw materials, which are responsibly sourced and here’s how we do it: All our UK manufacturing facilities have BES 6001 Responsible Sourcing certification while our entire parent business, AkzoNobel, is ranked in the top 1% by EcoVadis for our sustainability performance. Plus, all our factories, offices, stores, and other premises in the UK also only purchased use renewable electricity. Dulux Heritage also uses innovative water-based paint technologies, which have a lower environmental impact than traditional solvent-based finishes.
This means that you can feel reassured in knowing that our final products are becoming increasingly more sustainable while offering you a timeless luxurious finish. Resulting in a brand you can really get behind. Products you can believe in. Paint you can pour your heart into. And colour that has a conscience.
It’s a race to zero
The future is now, so the time to act is today. Alongside our 2030 targets, we’re also committed to being a net-zero company by 2050 (Climate change | AkzoNobel). We’re constantly taking steps to be more sustainable while creating the colours you love, from reducing our waste to cutting down the Volatile Organic Compounds (VOCs) in our paints, all of which mean we’re doing our bit to reduce greenhouse gasses.
Exclusive water-based technology
Creating strictly water-based paint across the entire Dulux Heritage collection means we’re using ingredients with lower Volatile Organic Compounds (VOCs) content than traditional solvent-based finishes. Not only does this limit the impact Dulux Heritage has on your indoor air quality, and any residual odour in the room, but it reduces harmful environmental emissions too.
Giving back
To us, the idea of sustainability isn’t confined to the creation of paints with a lower environmental impact. We also consider our social sustainability efforts and how we can help make the world a brighter, better place. We’re proud sponsors of Community RePaint, a UK-wide paint reuse network that collects and redistributes leftover paint to improve lives within communities, whether it’s transforming community centres or painting over graffiti.
Waste Less
As well as doing good for local communities, Community RePaint helps our customers waste less. With the average household laying claim to 17 part-used tins collecting dust in sheds, garages and cupboards, the initiative provides a practical way of disposing of unwanted reuseable paint. If you’ve recently finished a decorating project and have more than half a can of leftover paint stashed away, do your bit and donate to your local scheme. You can find your nearest Community RePaint here.
Can-do attitude
Lastly, the metal cans we use are 100% recyclable when empty and dry, meaning they can be disposed of safely and responsibly according to your local council guidelines. You can find more information on your local services here. You can also recycle your empty paint cans for free at your local Dulux Decorator Centre.
Commitment to colour & durability
Not only do our colours and finishes deliver a distinctive look, but they also feel luxurious to touch and are purposefully durable. Producing finishes that last for an even greater period of time reduces the amount of redecoration needed, helping us all preserve the earth’s precious resources.
Choose from a velvety matt finish for walls and an eggshell with a soft sheen for woodwork. You can sample our shades with our tester pots, or if you already have a colour in mind, order a can of Dulux Heritage today.
Share your Heritage colour story with us on social using #MyHeritageHome and tagging @DuluxHeritage – you could feature on our Instagram and Facebook pages.